LONDON, ENGLAND, UK — The main tenet of design thinking is empathy for the people you’re trying to design for, even with the advent of artificial intelligence.
San Francisco-headquartered design consultancy IDEO brings design techniques into businesses. It breaks design thinking into seven phases: frame the question; gather inspiration; synthesize for action; generate ideas; make ideas tangible; test to learn; and share the story.
Others describe it as five key steps: empathize, define, ideate, prototype and test.
“It’s a structured way of figuring out what your customers really want.”
Imagination and empathy remain valued qualities.
